| I attend the International Book Fair in Guadalajara, Mexico, invited to an academic conference organized by the local university. The Fair is impressive for the number of books you have, but also by the number of round tables and artistic events that take place simultaneously and the attendance of youth and the general public. For a Peruvian surprising that culture can be good business. Used to have a publishing industry rickety, it's amazing to see how many publishers who have invested money in no small event. This shows how an alliance of the state with private enterprise can yield positive results for both, with cultural advancement of the people and profits to investors. The fair itself is a big business. The taxi driver who takes me to the show tells me how good is this event for the local economy, with hotels full and thousands of visitors spending their money for the city. I am told that the Expo Guadalajara hosts 4 or 5 major exhibitions a year, and in those weeks is doing very well economically. Peruvians Why can not we have something? The International Pacific Exhibition disappeared without this government did nothing to support it, despite its potential. Lima may well have an Expo (exhibition) with various trade fairs a year, to attract international visitors, enhancing tourism and business connections with our business opportunities in other parts of the world. How about an international exhibition of crafts, an international trade fair of agro-industry, an international fair for apparel and fashion, an international trade fair natural medicine and herbal remedies? Peru's integration with the world has to be done with imagination, using various strategies and looking for the best for the country. Bring the world to Peru, organizing international fairs make based on our comparative advantages, is a good policy. If you do not believe, ask any taxi driver in Guadalajara. |
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